- Impleko
- Rebranding
Rebranding services: your new brand, live in one week
Impleko's rebranding service gives your business a complete new look in one week: a new logo, new covers for your social profiles, 5 to 6 social media posts uploaded to your accounts, and your whole website revamped to match. One team does every piece, so everything launches together and looks like one brand.
What's included
A new logo with a color palette, fonts and logo variations
New cover and profile images for Facebook, Instagram, LinkedIn and Google Business Profile
5 to 6 social media posts designed in your new brand and uploaded to your accounts
Your whole website revamped in the new brand: design, colors, images and key pages
Every source file, handed over
In short: Impleko is a rebranding agency that launches your whole new brand in one week: a new logo and brand kit, new covers for Facebook, Instagram, LinkedIn and Google Business Profile, 5 to 6 posts uploaded to your accounts, and your website revamped to match. You approve every piece first, your Google rankings carry over, and you own every file.
What's included, in detail
A new logo with a color palette, fonts and logo variations
Your new logo arrives on day 2 of the rebrand week. You see 2 logo concepts, pick one, and we refine it into a full logo with a color palette, fonts and versions for light backgrounds, dark backgrounds and small sizes.
New cover and profile images for Facebook, Instagram, LinkedIn and Google Business Profile
We design new cover and profile images sized for Facebook, Instagram, LinkedIn and Google Business Profile, so every profile shows the new brand on launch day and none of them still carries the old look.
5 to 6 social media posts designed in your new brand and uploaded to your accounts
We design 5 to 6 posts in the new brand, write the captions and upload them to your accounts, so your feed already looks finished when customers first see the new brand.
Your whole website revamped in the new brand: design, colors, images and key pages
Your website gets the new logo, colors, fonts and images across every page, and the key pages are redesigned. Page addresses stay the same, or redirect if they change, so your Google rankings carry over.
Every source file, handed over
You own every file once the work is paid for: the logo files, the brand colors and fonts, the social images and the website changes, ready for anyone you work with next.
Why rebrand everything at once
A new logo on an old website, next to a social feed that still shows the old colors, confuses customers. Launching the logo, the social profiles, the first posts and the website together means everyone sees one brand from day one.
It also means one team holds the files. The designer who draws your logo uses the same colors and fonts for your covers, posts and website, so nothing gets lost between three different freelancers.
Signs your business needs a rebrand
Your logo looks dated
It was made years ago, turns blurry on a phone or does not work as a small profile image.
Customers mix you up with a competitor
Similar colors, a similar name or a generic icon make you easy to forget.
You have outgrown the old look
You added services, moved upmarket or opened a second location, and the brand still looks like day one.
Your website and social accounts do not match
Each was set up at a different time by a different person, so nothing looks like the same business.
Rebrand or brand refresh: which do you need?
A brand refresh updates parts of the look you already have, like the colors or fonts. A rebrand replaces the logo and identity across every channel. If customers already recognize your logo and it still works, a refresh may be enough. If the logo itself is the problem, you need a rebrand.
| Brand refresh | Full rebrand | |
|---|---|---|
| Logo | Kept, maybe tidied | New logo |
| Colors and fonts | Updated | New palette and fonts |
| Social profiles | New covers | New covers, profile images and posts |
| Website | Updated colors and images | Revamped design across every page |
| Best when | The brand works but looks dated | The brand no longer fits the business |
Not sure which you need? We'll tell you on the kickoff call. A brand refresh agency and a rebranding agency do much of the same work, and Impleko does both.
Keeping your Google rankings through a rebrand
A rebrand changes how your website looks. The page addresses and the content that already ranks stay in place, and if your business name or web address changes, we redirect the old pages to the new ones so existing Google results still lead to the right place.
We also update your logo, photos and description on your Google Business Profile on launch day, so Maps shows the same brand as your website and social accounts.
How to rebrand a business: the launch-day checklist
The hardest part of a rebrand is making sure nothing still shows the old look. On launch day, Impleko updates:
- Your logo, colors and fonts on every page of your website
- Redirects from any web address that changes
- Cover and profile images on Facebook, Instagram, LinkedIn and Google Business Profile
- Your logo, photos and description on Google Business Profile
- 5 to 6 new posts, live on your accounts
- Your favicon and email signature
Things to update yourself, using the files we hand over
- Business cards, letterheads and invoices
- Signs, vehicle wraps and uniforms
- Listings on directories we don't manage (we update Facebook and Instagram for you)
- Email templates in your other tools
What you own after the rebrand
Every file is yours once the work is paid for: the logo in every format, the brand colors and fonts, the social images and the website changes. If you want your new logo in motion for reels and video intros, an animated logo arrives in 3 business days.
How the rebrand week works
- Day 1: kickoff call about your business, your customers and what should change
- Day 2: 2 logo concepts; you pick one and we refine it with you
- Day 3: new social covers and 5 to 6 posts designed in the new brand
- Day 4: your website revamped in the new brand, on a private link for review
- Day 5: after your OK, the covers, posts and website go live together
Every rebrand gets a fixed quote within 48 hours, before work starts. Only need a new logo? See branding and logo design.
Questions businesses ask
What is included in a rebrand?
A new logo and brand kit, new cover and profile images for your social accounts, 5 to 6 social media posts uploaded to your accounts, and your website revamped in the new brand, with every source file handed over.
Can you really rebrand a business in one week?
Yes. Impleko's team works on the logo, the social media and the website side by side, AI speeds up the first drafts, and people check every piece. The week starts once we have your kickoff answers and access to your website and social accounts.
How much does a rebrand cost?
It depends on the size of your website and how many social accounts you run. Contact us and we send a fixed quote within 48 hours.
Will a rebrand hurt my Google rankings?
Not when it is done carefully. We keep your page addresses, or redirect any that change, and keep the content that already ranks, so the new look launches without losing search traffic.
How do I know if my business needs a rebrand?
Your business likely needs a rebrand when the logo looks dated, the website and social profiles no longer match, or customers confuse you with a competitor. Impleko keeps what customers already recognize and fixes what holds you back, then launches the new look everywhere in one week.
What is the difference between a rebrand and a brand refresh?
A brand refresh updates parts of an existing look, such as colors or fonts, while a rebrand gives the business a new logo and identity across every channel. Impleko's rebrand covers the full set: logo and brand kit, social covers and profile images, 5 to 6 new posts and your website.
Do I approve the new logo before anything goes live?
Yes. Impleko shows you logo concepts first, and the rest of the rebrand is built on the one you pick. You then review the social covers, posts and website revamp before we upload anything, and nothing goes live without your OK.
How do I prepare for a rebrand week?
Send your current logo files, access to your website and social accounts, a few brands you like, and what you want customers to think when they see you. The kickoff call covers the rest.
Can you rebrand if I am also changing my business name?
Yes. Tell us before kickoff, because the new name shapes the logo. We update the name on your covers, posts and website, and redirect your old web address if it changes, so existing Google results still lead to your site.
What is rebranding?
Rebranding is changing how a business looks and presents itself, usually with a new logo, colors and fonts, and then updating that new look everywhere customers see the business. Impleko's rebrand covers the logo and brand kit, social profiles, first posts and website in one week.
Do you update my Google Business Profile in a rebrand?
Yes. On launch day, Impleko updates your logo, photos and description on Google Business Profile, so Maps shows the same brand as your website and social accounts.
Will my customers be confused by the change?
Not if everything changes at once. Confusion comes from a new logo on an old website, or new colors on only some profiles. Impleko launches the logo, social profiles, posts and website together, so customers see one brand from day one.
Get a fixed quote
Tell us about your business. We reply within one business day.
Prefer email? Write to info@impleko.com.
Related services
- Branding and logo design
Logos, brand kits and animated logos for your website, videos and social.
- Web design services
A full website redesign without losing your rankings.
- Social media management
Keep posting in your new brand every month.