Branding services, logo design and logo animation
Impleko's branding services give small businesses a logo, a complete brand kit and an animated logo that works everywhere they show up, from a website header to a 10-second reel. You get concepts in 1 business day, 10 revision rounds and every source file once the work is paid for.
What's included
Logo concepts and revision rounds
A brand kit: color palette, fonts, logo variations and a usage guide
Logo animation for intros, reels, ads and website headers, with every file included
Social profile images, a favicon and an email signature
Every source file, handed over
In short: Impleko is a branding company for small businesses. Our branding services cover your logo, a complete brand kit, an animated logo and the social images and email signature you use every day. You see 2 logo concepts, the first 1 business day after kickoff, then get 10 revision rounds and every source file once the work is paid for.
What's included, in detail
Logo concepts and revision rounds
Impleko presents 2 logo concepts, the first ones 1 business day after kickoff. You pick one and we refine it through 10 revision rounds. If none of the concepts fit, you get a refund.
A brand kit: color palette, fonts, logo variations and a usage guide
The brand kit sets the rules for your brand: a color palette with exact color codes, your fonts, logo versions for light backgrounds, dark backgrounds and small sizes, and a short usage guide so anyone who designs for you gets it right.
Logo animation for intros, reels, ads and website headers, with every file included
An animated logo is your logo in motion, 2 to 5 seconds long, for video intros, reels, ads and website headers. An animated logo arrives in 3 business days, with every file included.
Social profile images, a favicon and an email signature
We size your logo and colors for the places people see them every day: profile and cover images for your social accounts, a favicon for browser tabs and an email signature your team can paste in.
Every source file, handed over
Once the work is paid for, you own every file: your logo in SVG, PNG and PDF, in color and in black and white, plus the editable source files, so you never have to ask for a version you already paid for.
Our logo design process
Our logo design process takes you from a short kickoff to a finished brand kit, with your approval at every step.
1. Kickoff
We learn about your business, your customers, the brands you like and the ones you don't. It all happens on a kickoff call.
2. Two concepts
You see 2 logo concepts, the first 1 business day after kickoff. If none of them fit, you get a refund.
3. Refinement
You pick one concept, and we refine it with you through up to 10 revision rounds.
4. Brand kit
Once the logo is approved, we build the brand kit around it: colors, fonts, logo versions and a usage guide.
5. Everyday files and animation
We size your logo for social profiles, a favicon and an email signature, and animate it for video and web.
6. Handover
You get every file, including the editable source files, once the work is paid for.
What is a brand kit?
A brand kit is the set of files and rules that keeps your business looking the same everywhere: your logo versions, colors, fonts and a short guide to using them. It lets anyone who designs for you, from a sign maker to a new hire, get your brand right without asking.
| What's in it | What it is | Where you use it |
|---|---|---|
| Logo versions | Full logo, icon only, light and dark versions, small-size version | Website, signage, social profiles, favicon |
| Color palette | Your brand colors with exact color codes | Website, print, ads, social posts |
| Fonts | The fonts for headings and body text | Website, documents, ads |
| Usage guide | Simple dos and don'ts for your logo and colors | Anyone who designs for you |
| Everyday files | Social profile and cover images, favicon, email signature | Every day, from launch |
The files you get
| File | Format | Used for |
|---|---|---|
| Logo, color | SVG, PNG, PDF | Website, print, documents |
| Logo, black and white | SVG, PNG, PDF | One-color print, stamps, embroidery |
| Editable source files | The original design files, handed over to you | Future changes by any designer |
| Animated logo | Any available format you need | Video intros, reels, website header |
| Social and favicon | PNG | Profile images, covers, browser tabs |
Logo animation
An animated logo is a 2 to 5 second version of your logo in motion. It makes video intros, reels and website headers feel finished, and it is often the first thing people see in an ad. Impleko animates the logo we design, or the one you already have.
How we compare to other logo designers
There are three common ways to get a logo: a freelance marketplace, an AI logo maker, or a branding company like Impleko. Here's how they compare.
| Freelance marketplace | AI logo maker | Impleko | |
|---|---|---|---|
| Who designs it | A freelancer you pick from reviews | Software, from a template | Our in-house design team |
| Concepts | Varies by seller | Many, generated instantly | 2 concepts, the first in 1 business day |
| Revisions | Varies by package | Unlimited edits, done by you | Up to 10 revision rounds |
| Brand kit | Usually extra | Basic | Included: colors, fonts, versions, usage guide |
| Animated logo | Usually a separate seller | Rarely | Available from the same team |
| Source files | Depends on the package | Often limited | Every file, once paid for |
| If you don't like it | Depends on the seller | Keep generating | A refund if none of the concepts fit |
Branding for small businesses in every industry
We design brands for businesses where first impressions decide the sale: dental practices, healthcare providers, home services companies, real estate agents, restaurants, gyms and studios, hotels and financial firms. Already have a brand that needs updating? See our rebranding service.
In Tampa Bay? See branding and logo design in Tampa, FL.
Questions businesses ask
What are branding services?
Branding services create how a business looks and sounds everywhere: its logo, colors, fonts and the rules for using them. Impleko's branding services cover the logo, a brand kit, logo animation and the templates your team uses day to day.
Can you animate a logo I already have?
Yes. Send the logo file, ideally a vector such as SVG, AI or PDF, and Impleko animates it for video, social and web in 3 business days. Every file is included.
How many logo concepts will I see?
Impleko presents 2 logo concepts, then refines your favorite through 10 revision rounds. If none of the concepts fit, you get a refund.
What files do I get?
You get your logo in SVG, PNG and PDF, in color and in black and white, plus the brand kit, social images and the animated logo files. Everything is yours once the work is paid for. If you need another format, we provide it.
What makes a good logo?
A good logo is simple enough to read at favicon size, works in one color, suits the business's customers rather than a trend, and still reads when it moves. Impleko designs every logo to work on a phone screen, a van wrap and a social post.
What are common logo design mistakes?
The most common logo mistakes are too much detail to read small, trendy fonts that date quickly, a design that only works in color, and a mark that looks like a competitor's. Impleko designs each logo to stay clear on a phone screen, a van wrap and a social post.
How long does a branding project take?
Impleko shows your first logo concepts 1 business day after kickoff, then refines the one you pick through 10 revision rounds. The brand kit and animated logo follow from the approved logo, and your quote gives the delivery date before work starts, so you know when every file arrives.
What is the difference between a logo and a brand?
A logo is one mark, while a brand is everything that makes a business recognizable: the logo, colors, fonts, voice and the rules for using them. Impleko designs both, so your website, social posts, email signature and animated logo all look like the same business.
What is a brand kit?
A brand kit is the set of files and rules that keeps a business looking the same everywhere: logo versions, a color palette with exact codes, fonts and a short usage guide. Impleko builds one around every logo we design, so anyone who designs for you gets it right.
Do I own the copyright to my logo?
Yes. The logo is yours once it's paid for. A signed copyright transfer document is available for an extra fee.
What's the difference between a logo designer and a branding company?
A logo designer creates the logo. A branding company designs the logo and everything around it: colors, fonts, the rules for using them, and the files you need for your website, social accounts and signage. Impleko does both, so every piece matches from day one.
Get a fixed quote
Tell us about your business. We reply within one business day.
Prefer email? Write to info@impleko.com.
Related services
- Rebranding services
A new logo, social covers, fresh posts and a revamped website, all delivered within one week.
- Web design services
Fast, mobile-first websites built around your brand.
- Social media management
Monthly posts and short videos in your new brand.